Performance Marketing Specialist

Scale Your Business with Google Ads & Meta Ads That Deliver Results

Hi, I'm Dharma Raj — 7+ years turning ad spend into qualified leads, online sales and sustainable growth. ₹50Cr+ ad budget managed across 6 industries.

Proof

Proven Performance. Measurable Results.

Marketing should produce measurable outcomes — not vanity metrics.

7+
Years of Experience
₹50+ Cr
Ad Budget Managed
6
Industries Served

Education · Healthcare · E-commerce · SaaS · IT · Real Estate

Performance Marketing That Drives Business Growth

Most businesses don't have a traffic problem — they have a conversion problem.

I help businesses generate qualified leads and increase online sales through data-driven Google Ads and Meta Ads. Every campaign is built on accurate tracking, strategic optimization, and continuous testing to maximize ROI.

Because impressions don't pay the bills. Conversions do.

Services

What I help you with

Google Ads icon

Google Ads

Search, Performance Max, Shopping & YouTube campaigns built for profitable, scalable growth.

SearchPMaxShoppingYouTube
Meta Ads icon

Meta Ads

Facebook & Instagram ads with creative testing frameworks that drive real ROAS.

FacebookInstagramAdvantage+
Performance Strategy icon

Performance Strategy

End-to-end paid growth strategy tailored to your business, funnel, and goals.

FunnelBudgetRoadmap
Conversion Tracking icon

Conversion Tracking

GA4, GTM, Meta Pixel and Conversions API setup so every rupee is measured accurately.

GA4GTMCAPI
Landing Page CRO icon

Landing Page CRO

Conversion-focused landing pages and CRO to turn clicks into paying customers.

LPsA/B testsHeatmaps
Scaling Systems icon

Scaling Systems

Structured scaling playbooks that grow spend 3–10x without breaking your CPA.

ScalingCreative opsReporting

Trusted by growing businesses

Brands across education, real estate, hospitality, retail & professional services

ENPEE School logo
ENPEE School
Outschool logo
Outschool
Vantage Venues logo
Vantage Venues
Arisen Shine logo
Arisen Shine
Getfarms logo
Getfarms
VMCO Gulf logo
VMCO Gulf
Diyafa Group logo
Diyafa Group
Alyah Audit logo
Alyah Audit
Bio Vatika logo
Bio Vatika
ENPEE School logo
ENPEE School
Outschool logo
Outschool
Vantage Venues logo
Vantage Venues
Arisen Shine logo
Arisen Shine
Getfarms logo
Getfarms
VMCO Gulf logo
VMCO Gulf
Diyafa Group logo
Diyafa Group
Alyah Audit logo
Alyah Audit
Bio Vatika logo
Bio Vatika
Case studies

Real Results. Real Business Impact.

EdTech eCommerce · US Market

Scaled ad spend from $100K → $1M/month

Across Google Ads and Meta Ads while reducing CAC from $230 to $120–$130.

Scale
10x
CAC
-48%
EdTech · Google Search

From loss-making to 5X ROAS in 90 days

Turned an unprofitable ad account into a profitable acquisition channel.

ROAS
5x
Timeline
3 mo
Premium Event Venue

$16,000+ revenue from $600 ad spend

Highly targeted PPC campaigns delivering exceptional ROI.

Revenue
$16K+
ROAS
26x
Education

160 new enrollments on ₹5L budget

Helped a school hit admission goals through targeted Meta Ads.

Enrollments
160
Budget
₹5L
Property Mgmt · US & UK

43 high-value customers on ₹3L budget

Generated est. ₹10.3L in customer lifetime value through Google PPC.

Customers
43
LTV
₹10.3L
E-commerce · D2C

₹5L average monthly budget at 8x ROAS consistently

Sustained a full year of profitable scaling across Google and Meta ads for a D2C brand.

Avg. Monthly Spend
₹5L
ROAS
8x
Stack

Tools & Platforms I Use

Google Analytics 4 logo
Google Analytics 4
Google Tag Manager logo
Google Tag Manager
Microsoft Clarity logo
Microsoft Clarity
Google Search Console logo
Google Search Console
Looker Studio logo
Looker Studio
Process

My 6-step growth system

01
Audit

Deep review of your account, tracking and funnel.

02
Research

Competitor, keyword and audience research.

03
Strategy

Custom paid growth plan aligned to your margins.

04
Launch

Campaign builds, tracking and creative shipped.

05
Optimize

Daily tests, creative rotation, budget shifts.

06
Scale

Compound winners without breaking CPA.

FAQ

Frequently asked questions

I typically work with businesses spending ₹1L+ per month on paid media, though I evaluate each project based on fit and growth potential.

Most accounts show meaningful movement within 30–60 days. Full optimization and scaling usually happens in the 90-day window.

Education, Healthcare, E-commerce, SaaS, IT services and Real Estate — with proven results across D2C, lead generation and high-ticket sales.

Custom Looker Studio dashboards updated in real-time, plus weekly performance updates and monthly strategy calls.

Yes — I work with a network of designers and copywriters, and can produce creatives/landing pages end-to-end.

Month-to-month engagements with no long lock-ins. If I'm not delivering value, you shouldn't be locked in.

Get in touch

Ready to scale profitably?

Book a free strategy call and let's map out the fastest path to profitable growth for your business.